If the searcher allowed for cognitive assessment, contextual cues could be specifically designed for each searcher. This is really the core concept of LILA and would take into account searcher's cognitive levels, matching them contextually to improve the quality of search results. Interests, Ontologies and other knowledge bases could be assessed by such an algorithm as well.
One spectacular benefit of such an approach to search would be even more practical, useful and successful advertising to a searcher. Searchers would be much more matched for advertising, getting a lot closer fit to any products they may be interested in.
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